Search Engine Marketing

Search Engine Marketing, or SEM for short, promotes websites through increased visibility in search engine results pages through the use of paid advertising. These paid search listings are the most cost effective, high volume, direct response marketing channel on the web. According to the Search Engine Marketing Professional Organization (SEMPO), 2008 SEM spending totaled $13.4 billion.

According to a study by DoubleClick, 41% of US customers used search engines to research a purchase versus 10% on print and 9% on TV. Furthermore, cost-per-response of SEM tactics is only $0.29 compared to $1.18 for yellow pages or $9.94 for direct marketing.

Search engine giants Google and Yahoo dominate the SEM market share, and our in-house experts will professionally manage your SEM campaigns through Google and Yahoo AdWords. Simply tell us how much money month-to-month you would like to spend, and where you would like to advertise, and Dealertown will create a custom package for your business.